Are you looking for ways to get more mileage out of your blog content? Or, are you simply tired of trying to create a steady stream of social posts on the fly? What if I told you that you could get more out of the website content you’re creating?! Enter content repurposing.
By reusing your existing content (like a blog post) in different formats and across multiple platforms, you can reach new audiences and extend the lifespan of your content. Plus, repurposing content can save you time and effort while still delivering value to your audience. Here are my 10 favorite ways to get more out of the content you’ve already created!
- Share your post on social media channels. You’d be surprised how many people skip this basic one, don’t forget to do it!
- Create reels, social media posts, or a carousel based on your content.
- Create a quiz or social media poll on the subject. This is perfect for a social story.
- Create a checklist or template based on your blog post (great for a freebie or lead magnet).
- Go live on Facebook or Instagram and discuss your blog topic.
- Create a simple infographic and add to your website, Pinterest and social channels.
- Share quotes from your blog or about the blog subject on socials and then link back to your blog.
- Turn your blog post into an email newsletter.
- Use the key points from your blog post to create a Twitter thread.
- Create either a long or short format video based on the subject (both for extra credit).
Remember, the ways you could repurpose your content are endless, so don’t be afraid to get creative and try new things!