TOKLAT ORIGINALS

PROJECT DESCRIPTION

Toklat Originals has been an innovator of equine products since 1976. Today they continue to manufacture and distribute some of the best equine products on the market in the US and internationally.

Project Details

Client Toklat Originals
Deliverables Catalog Layout, Marketing Materials, Photography, Social Media Marketing, Advertising, Ad Planning, Web and Email Marketing.

CATALOG UPDATE & LAYOUT

The Toklat catalog update was a major project of updating old material and integrating new branding, pages, and products, finishing at 260 pages. Refining Toklat’s image as well as creating a much more user-friendly shopping experience were the two main goals of the project.

ADVERTISING PLANNING & DESIGN

Ad planning was a wonderful challenge of considering events, article correspondence and specials that would influence how many people saw the ads across many different discipline magazines. Initiating product placements, reviews and advertorials proved to be highly effective in reaching the target audience and improving engagement with readers. Another part of working with ads for Toklat included updating ads that were previously created and fitting them with new images or styles so content held more appeal to the reader of different discipline magazines. I assisted with or designed new ads, copy and alternate layouts so the brands could stand out to the target demographic.

T-SHIRT DESIGN

Graphic Illustrations are one of the best ways to communicate an idea quickly. The dynamic nature of tees as a sharing experience is truly remarkable. Their effectiveness at expressing part of someone’s personality and interests quickly and efficiently to the outside world plays a huge role in my design process during creation.

SOCIAL MEDIA DESIGN & MARKETING

I created a variety of social media images and campaigns focused on increasing brand awareness. The first designed image brought in over 100,000 views when the previous record was only in the double digits. The many successful campaigns generally focused on increased brand awareness or driving traffic to a new product’s webpage. By discovering what content was the most engaging I was able to increase actions across multiple platforms and up to 666% on Facebook.

VIDEO

Video for Toklat varied between informational videos and brand/lifestyle videos. Headlining the key features of the product’s design or focusing on shaping the perception of the highlighted brand in a beautiful and compelling fashion.

PRODUCT PHOTOGRAPHY

Photos of new or updated product was an ongoing project at Toklat. They were used mainly for the catalog and website and needed to show the quality and detail of a product and build credibility and visual appeal.

LIFESTYLE photography

Lifestyle photography for Toklat was about capturing fantastic moments of the equine athlete, showing fit, style and usability of products and capturing the partnership across an array of disciplines. The photos I captured needed to be new and varied shot layouts with a wide variety of horses and disciplines for the catalog, website, social media pages, and marketing materials.

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