SILVERLEAF BRIDLERY
PROJECT DESCRIPTION
Silverleaf is a high-quality tack line that is used by riders in the US and internationally. The smooth grain leather and attention to detail make this a truly beautiful line.
Project Details
Client Silverleaf Bridlery
Deliverables Logo Redesign, Rebrand, Brand guide, Product Photography, Advertising, Social Media Images
REBRAND
Although the tack line has been in production for years the product was simply not getting attention from consumers. Beginning with updating the logo, I undertook to give the beautiful tack line the representation it deserved. New photography and video that felt romantic, elegant and sophisticated
SOCIAL MEDIA CAMPAIGN
As part of the to campaign to increase the visibility of the line and build the market presence I made a whole series of social media images and messages that led to an increase of over 100x more people going to the Silverleaf homepage in the first 30 days. The brand got engagement with consumers on social media for the first time and web visits that hadn’t been seen since the page had been built.
PRODUCT VIDEO
A brand video was created for Silverleaf’s homepage to continue the feel of quiet elegance and sophistication. It shows not only how the tack fits but expresses the relationship and connection to the horse and rider.
LIFESTYLE PHOTOGRAPHY
Lifestyle photography was needed for the catalog, advertising, and social media use. Photos shot for the retail distributor’s catalog were bright, full color and clearly showed the quality, fit and style of the tack. Photos shot for the rebrand of Silverleaf are black and white, shot with a style that wouldn’t look out of place in fashion magazines and express the quality, elegance, and sophistication of the tack line.
