Branding is not your logo. It is not plastering your logo and product everywhere. It is not marketing. Branding is a weird and complex art of creating a siren’s call to your ideal customer. Something that speaks to them, reassures them and unifies them. Branding is personal. It is emotional. It speaks to the soul of your customer and lets them know you are with them. You are in their corner.
Quotes on Branding & Design
USE A PROFESSIONAL
“Just as you probably wouldn’t let your cousin’s intern son manage your accounting, the same should hold true for a logo. If you want to be taken seriously, hire a professional. The cost will be worth it, as a trained designer will ask the right questions, research the competition and create files that look crisp and work on all platforms you would show it on, such as different social media accounts and beyond.” – Charlie Riley, Lawley
DESIGN IS FOR THE AUDIENCE
“Art is first and foremost self-centered, coming from within. Design, on the contrary, is always centered around a user, a client, or an audience with a pain point that requires a solution. ” – Fabian Geyrhalte
THE USER'S BRAIN
“Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.” – Joshua Brewer
BEHIND THE CHOICE
“A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
GREATNESS IS SIMPLE
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” – Lindon Leader
CATCHING FIRE
“You don’t create love; you spark it. But the circumstances in which you can spark love as a brand have to be created. It starts by translating your shared passion into powerful verbal and visual statements. Let the sparks fly!” – Fabian Geyrhalte
FIGHT THE GOOD FIGHT
“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” – Massimo Vignelli
