NOTES ON DESIGN
Resources & Articles to help make your business great!
NOTES ON DESIGN
Resources & Articles to help make your business great!
Tools For Your Success
3 Step Guide to Creating a Kick-Ass Elevator Pitch for Your Website, Networking Event, or Socials!
Talking about your business can be hard! There are several reasons why having an elevator pitch is crucial. First and foremost, it's an opportunity to make a great first impression. Whether you're at a networking event or simply meeting someone new, being able to...
Find Your Why & Put It To Work
Identifying our WHY enables us to act with intention and purpose. Define your purpose and clarify your goals. “The WHY is a tool that can bring clarity to that which is fuzzy and make tangible that which is abstract… The WHY can guide us to act with purpose, on...
Educational Articles
10 Ways to Repurpose Your Blog Content
Are you looking for ways to get more mileage out of your blog content? Or, are you simply tired of trying to create a steady stream of social posts on the fly? What if I told you that you could get more out of the website content you're creating?! Enter content...
What can “Pride and Prejudice” teach us about web design?
While "Pride and Prejudice" was written over 200 years ago, this literary masterpiece can offer insights into web design in many ways. "Pride and Prejudice" can remind us of the importance of simplicity, attention to detail, understanding our audience, and the power...
The Basics of Successful Website Design
Web design is a crucial aspect of creating a successful online presence. Effective web design not only makes a website look good but also helps to engage users and drive business growth. Let’s explore the importance of web design and the key elements that make a...
The Top 3 Ways to Be Madly in Love with Your Website
I firmly believe that you should be deeply infatuated with your business website. You should want to show it off like a new parent showing off baby pictures. It feels like you When you look at your website, you should feel like it emanates the things you love most...
What is Branding?
Branding is not your logo. It is not plastering your logo and product everywhere. It is not marketing. Branding is a weird and complex art of creating a siren's call to your ideal customer. Something that speaks to them, reassures them and unifies them. Branding is...
Setting Up Google, Facebook and Apple Business Profiles
3 Crucial Steps When Establishing Your Small Business Starting a new business is super complex. Duh, right?? But these are some essential steps that I’ve seen slip through the cracks when clients are starting up their small business that I think are too crucial to get...
6 Qualities of a Successful Logo
We all know a logo is an essential part of your business. It is often the first design element that gets created for your brand and cements the visual tone of all your other collateral. What I want to discuss, is how you can make sure your logo is as effective as...
8 Elements of a Brand’s DNA
BRAND PURPOSE “People don’t buy what you do, they buy WHY you do it.” – Simon Synek. If you haven’t already had a chance to watch Simon’s Ted Talk about starting with your “why” you can do it HERE. It gives great insight into why finding your brand’s true purpose is...
Touchpoints and Brand Experience
A brand touchpoint is anywhere a consumer interacts with your brand. This can be during the sales process, seeing an ad, or seeing your logo at an event you sponsored. What physical and emotional feelings are being derived from those interactions? Ideally, your brand...
3 Ways to Utilize Your Logo for Increased Brand Awareness
Social Media PhotographyUtilizing photographic storytelling on social media is a great way to build both brand awareness and brand recognition (for more on those click here). By adding your logo to a prescribed set of photos that tell your brand story and engage...
Brand Awareness VS Brand Recognition
I wanted to give a quick and dirty description of Brand Recognition and Brand Awareness. There is a significant difference between them and you should be aware of both so that you can act to improve both or either accordingly. Brand Recognition is the degree to which...
6 Key Points In Naming Your Brand & Products
The best brand names resonate with people emotionally. When people see your name it should invoke a feeling that builds an emotional connection to the brand. The best way to do that is to make sure your name has loads of meaning and story behind it that consumers can...