BOBBY'S ENGLISH TACK
PROJECT DESCRIPTION
Bobby’s English Tack was established in 1880 by Bobby’s great-grandfather in a small mountain town called Shimla. S
Project Details
Client Bobby’s Enlgish Tack
Deliverables Logo Update, Photography and Catalog Layout
LOGO UPDATE
With the long history of Bobby’s English Tack, a slow logo inconsistency crept through the marketing materials. Retaining the original horse mark was very important to the client, so without changing the horse icon, I created an updated and logo system and mark to be used across the materials and web presence. The modern sans-serif compliments the vintage feel of the mark and the history of the line is highlighted in the new layout.
PRODUCT PHOTOGRAPHY
Displaying tack in clean, bright and clear photos was our main goal as I began the process of photographing Bobby’s extensive tack line. Having photos that show off the quality and detail in this fantastic tack line has helped in the companies online presence and retailers who needed quality photos of the product.
Catalog layout
The catalog design for Bobby’s Top 10 focuses on displaying the tack in large, quality-driven photos across a clutter-free layout and clean, easy to order typography.
LIFESTYLE photography
Lifestyle photography for Bobby’s was used in the catalog, web an social media platforms. The fit and quality of the tack
