MAI TONG THAI
PROJECT DESCRIPTION
Established in 2017, the Mai Tong Thai food truck has taken the coastal town of Astoria, Oregon by storm. The authentic recipes of the Thai owner and the happy, welcoming experience she and her husband have created keep locals and tourists coming back again and again.
Project Details
Client Mai Tong Thai Food
Deliverables Logo, Brochure Layout, Menu Layout, Signage Solutions
LOGO DEVELOPMENT
Using colors that represent good luck and good energy in Thai culture, the logo created is a fun and welcoming brand ambassador. The bright colors stand out and the merry elephant creates a visible and compelling invitation to cars and pedestrians passing by.
Menu and signage layout
The owner’s top priority for the menu was that it should be easy to order from and display the food, so people unfamiliar with Thai cuisine could get an idea of what they were ordering. The finished signage and to-go menus are clean, on brand and in a very usable format. Our ambassador can be seen playing in the beverages or being lifted into the air by the hot and spicy food choices.
WEB DEVELOPMENT
Having a website where the menu is easy to find, read and get ordering information from is important to locals who want to effortlessly order pick-up. The website for Mai Tong maintains the brand voice and is an essential tool for the food truck t